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Veteran technology and business development leader joins Virtual to drive new growth opportunities and support client success

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Wakefield, MA – May 29, 2025 – Virtual, Inc., a leading provider of professional services for membership-based organizations, today announced the appointment of Adam Rak as Head of Strategic Partnerships and West Coast Initiatives. Based in California, Rak will lead business development efforts to grow Virtual’s technology and standards client portfolio. He will also provide strategic counsel and executive leadership for key accounts.

“Virtual continues to expand its reach across the technology and standards landscape, helping forward-looking organizations grow, lead, and drive change,” said Andy Freed, CEO of Virtual, Inc. “Bringing Adam on board further strengthens our position in the tech sector and enhances our ability to deliver long-term success for our clients.”

In this newly created role, Rak will report to Greg Kohn, Virtual’s Chief Strategy Officer.

“At Virtual, our expertise is to help technology and standards organizations launch fast, scale smart, and achieve the outcomes they need,” said Kohn. “Adam’s strengths and experience fit perfectly into our team. As a strategic leader with deep industry knowledge and connections, he will bring unique value to our clients and will be a key driver of new growth opportunities for our company.”

Rak has more than 25 years of experience developing and leading strategic partnerships and initiatives in the technology and cybersecurity industry. Most recently, he served as Vice President at Vatoca, providing strategic government affairs and business development consulting. Prior to that, he was Senior Director of Government Relations at Trustwave Government Solutions, where he launched the company’s first government relations program and secured key public sector opportunities. He has also held senior leadership roles at Symantec, TechAmerica, and Potomac International Partners, and currently serves as Executive Director of CyberUSA.

In addition to his professional work, Rak is actively involved in local government as a former Mayor of San Carlos, California, and a current member of the city council. Rak holds a Bachelor of Arts in International Affairs from The George Washington University.

“Virtual is uniquely positioned to drive growth and long-term success for membership organizations in the tech sector,” said Rak. “I’m excited to expand that impact and help our clients make their mark on the world.”

To learn more about Virtual's services for technology and standards organizations, visit: https://www.virtualinc.com/services

About Virtual, Inc.

Virtual, Inc. is a top provider of professional services for associations, consortia, and other membership-based organizations. From strategic planning and membership services to credentialing, finance, events, and technology solutions, Virtual delivers tailored support that drives growth, improves operations, and enhances member engagement. Learn more at: https://www.virtualinc.com

Jessie Hennion
Virtual, Inc. Public Relations
jhennion@virtualinc.com
(781) 876-6280

Melissa Bednar
Virtual, Inc. Public Relations
mbednar@virtualinc.com
(781) 876-8962

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