Empoweriing Organizations to Achieve Greatness

Navigate Change.
Drive Impact.
Build What’s Next.

Our world is transforming. And rapidly. From accelerating technological innovation and shifting geopolitical dynamics to evolving member expectations and changing business models, organizations everywhere are being challenged to rethink how they operate, engage, and grow.

For membership-based organizations, standards bodies, consortia, and mission-driven communities, that pressure is especially intense. Revenue diversification is becoming increasingly critical. Decision-making models are evolving. Member engagement expectations are rising. Organizations are racing to modernize operations, technology, and value delivery.

At Virtual, helping organizations navigate moments like these is at the core of what we do. For more than 25 years, we have partnered with leading membership organizations to help them make their mark on the world. We combine expert professional services with strategic advisory capabilities to move organizations from complexity to clarity—and from vision to execution. Today, that means helping them move from now to next.

Our Approach​

Integrated. Experiences. Focused on Outcomes.

We combine strategic insight, operational excellence and decades of experience to help organizations create lasting value for their members.

Strategic Solutions

  • Strategic advisory
  • Membership journey improvement
  • Fractional leadership

Transformative Change

  • Member growth campaigns
  • Non-dues revenue generation

Operational Efficiencies

  • Management partnerships
  • Education
  • Financial optimization
  • Marketing
Strategic Solutions​

Built for Organizations Navigating What's Next.

Our advisory services help organizations evolve, grow, and deliver lasting impact. Virtual’s advisors bring together strategic insight, operational expertise, and real-world leadership experience to help membership-based organizations make informed decisions, navigate change, and achieve measurable results.

Meet Virtual's Advisory Team

Ashley Costello
Head of Advisory
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Ashley Carey
Advisory Focus: Strategy; Membership & Sponsorship Growth
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Mike McCamon
Advisory Focus: Strategy Planning, Marketing Strategy; Change Management; Executive Leadership; Membership Growth
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Patti
Morin
Advisory Focus: Operational Effectiveness; Organizational Start Up, Governance
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Barb
Soifer
Advisory Focus: Marketing Strategy; Membership Growth
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Transformative Change​

Turning Strategy into Actionable Progress

We help organizations move decisively from current state to future impact through disciplined execution, stakeholder engagement and measurable implementation plans.

Operational Efficiences​

Sustaining Progress and Driving Results

Our teams provide ongoing operational, marketing, technology, financial, certification and engagement support to help organizations maintain momentum.

Virtual, Inc. is a strategic management partner for technology consortia, standards organizations, associations, and other membership-based groups. Through advisory, change management, and integrated professional services, Virtual helps organizations clarify what comes next, navigate complex shifts, strengthen operations, and create lasting value for members.

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