Driving Virtual's Success
Our Leadership

chairman
Andy Freed
Andy has spent more than 20 years building Virtual into the firm it is today.

Chief Executive Officer
Greg Kohn
Greg leads Virtual with a focus on driving impact and long-term success, both for for the firm and for every client organization it serves.

Chief Operating Officer
Lynne Feldstein
Lynne’s focus at Virtual is to transform strategy into action and results.

Chief financial officer
Mauro Lance
Mauro oversees Virtual's finance and technology practices, pairing rigorous financial stewardship with the technology strategy that powers the company and its clients.

SVP, Marketing, Communications, & Events
Stacey Comito
Stacey leads Virtual's integrated marketing, communications, corporate marketing, and global events strategy, helping clients strengthen their brands, engage their communities, and achieve measurable business outcomes.

Head of Client Experience Professional Societies
Shannon Taylor
Shannon leads Virtual's Professional Societies delivery portfolio, overseeing client work across membership-based organizations and professional communities

Head of Certifications & Credentialing
Jennifer Williams
Jennifer oversees Virtual’s licensure and certifications business unit, also known as Professional Credential Services.

Controller
Jaci Cochran
Jaci leads Virtual’s corporate accounting team, overseeing internal accounting, financial reporting, audit, compliance, and tax functions to ensure the company’s operational foundation is strong and scalable.

Head of Technology & Engineering
Brien Currier
Brien leads Virtual's technology and engineering team, bringing more than 25 years of technology experience across healthcare, marketing, and fintech.

head of advisory
Ashley Costello
Ashley leads Virtual's Advisory practice, bringing high-impact strategic thinking to the organizations Virtual serves.
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Head of Strategic Partnerships
Adam Rak
Adam leads strategic partnerships and business development efforts to drive growth opportunities for Virtual.

Head of people & culture
Jennifer Ashooh
Jennifer leads strategic HR initiatives for Virtual, partnering across teams to drive engagement, talent management, and to align people strategies with business goals.

Head of Financial Planning & Analysis
Justin Wade
Justin leads financial planning and analysis at Virtual, providing data-drivenin sights and strategic support to help guide decision-making and long-term planning for Virtual and its clients.

Head of Events & Marketing Delivery
Lyndsay Shea
Lyndsay leads Virtual’s Events & Marketing Delivery function overseeing the seamless execution of global events, integrated marketing programs, and client-facing initiatives that advance organizational goals and create meaningful experiences for attendees.

Head of Client Experience Tech & Standards
Amanda Brien
Amanda leads Virtual's Tech & Standards delivery portfolio, overseeing client workfor standards bodies, certification organizations, and technology associations.

Strategic Advisory: Marketing Strategy; Membership Growth
Barbara Soifer
Barb brings broad marketing strategy expertise to Virtual’s Advisory practice,helping organizations clarify their value, better understand their audiences, and build stronger customer and member experiences.