Driving Virtual's Success​

Our Leadership

chairman
Andy Freed
Andy has spent more than 20 years building Virtual into the firm it is today.
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Chief Executive Officer
Greg Kohn
Greg leads Virtual with a focus on driving impact and long-term success, both for for the firm and for every client organization it serves.
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Chief Operating Officer
Lynne Feldstein
Lynne’s focus at Virtual is to transform strategy into action and results.
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Chief financial officer
Mauro Lance
Mauro oversees Virtual's finance and technology practices, pairing rigorous financial stewardship with the technology strategy that powers the company and its clients.
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SVP, Marketing, Communications, & Events
Stacey Comito
Stacey leads Virtual's integrated marketing, communications, corporate marketing, and global events strategy, helping clients strengthen their brands, engage their communities, and achieve measurable business outcomes.
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Head of Client Experience Professional Societies
Shannon Taylor
Shannon leads Virtual's Professional Societies delivery portfolio, overseeing client work across membership-based organizations and professional communities
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Head of Certifications & Credentialing
Jennifer Williams
Jennifer oversees Virtual’s licensure and certifications business unit, also known as Professional Credential Services.
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Controller
Jaci Cochran
Jaci leads Virtual’s corporate accounting team, overseeing internal accounting, financial reporting, audit, compliance, and tax functions to ensure the company’s operational foundation is strong and scalable.
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Head of Technology & Engineering
Brien Currier
Brien leads Virtual's technology and engineering team, bringing more than 25 years of technology experience across healthcare, marketing, and fintech.
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head of advisory
Ashley Costello
Ashley leads Virtual's Advisory practice, bringing high-impact strategic thinking to the organizations Virtual serves.
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Head of Strategic Partnerships
Adam Rak
Adam leads strategic partnerships and business development efforts to drive growth opportunities for Virtual.
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Head of people & culture
Jennifer Ashooh
Jennifer leads strategic HR initiatives for Virtual, partnering across teams to drive engagement, talent management, and to align people strategies with business goals.
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Head of Financial Planning & Analysis
Justin Wade
Justin leads financial planning and analysis at Virtual, providing data-drivenin sights and strategic support to help guide decision-making and long-term planning for Virtual and its clients.
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Head of Events & Marketing Delivery
Lyndsay Shea
Lyndsay leads Virtual’s Events & Marketing Delivery function overseeing the seamless execution of global events, integrated marketing programs, and client-facing initiatives that advance organizational goals and create meaningful experiences for attendees.
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Head of Client Experience Tech & Standards
Amanda Brien
Amanda leads Virtual's Tech & Standards delivery portfolio, overseeing client workfor standards bodies, certification organizations, and technology associations.
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Strategic Advisory: Marketing Strategy; Membership Growth
Barbara Soifer
Barb brings broad marketing strategy expertise to Virtual’s Advisory practice,helping organizations clarify their value, better understand their audiences, and build stronger customer and member experiences.
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Virtual, Inc. is a strategic management partner for technology consortia, standards organizations, associations, and other membership-based groups. Through advisory, change management, and integrated professional services, Virtual helps organizations clarify what comes next, navigate complex shifts, strengthen operations, and create lasting value for members.

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