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Strong Strategy Starts with Listening
When organizations are trying to grow, evolve, or better explain the value of their work, the instinct is often to begin with the message. What should we say? How should we describe ourselves? What will resonate with the market?
Announcing the Advisory Team We've Always Had
Today, we're making visible something that has always been part of our DNA: a dedicated Advisory Team focused on helping membership-based organizations navigate their most important "Now to Next" moments.
Virtual, Inc. and TECNA Partner to Accelerate Growth for Technology Councils and Associations Across North America
Virtual, Inc. and the Technology Councils of North America (TECNA) today announced a strategic partnership designed to help technology councils and associations across the U.S. and Canada move from now to next.
Virtual, Inc. Expands Technology & Engineering Team as Membership-Based Organizations Navigate Increasing Complexity and Change
Virtual, Inc., a strategic management partner for technology consortia, standards organizations, associations, and other membership-based groups, today announced three new senior appointments to its Technology & Engineering team.
Virtual, Inc. Sponsors Jimmy Fund Day at Fenway to Support Cancer Research and Care
Virtual, Inc., a strategic management partner for membership-based organizations, is proud to serve as a major sponsor of Jimmy Fund Day at Fenway on June 6, continuing the company’s nearly two decades of support for Dana-Farber Cancer Institute's mission to advance cancer research and patient care.
Your strategy didn’t fail. Your execution did.
“But we tried that before and it didn’t work.” It’s remarkable how often I hear that from clients during business strategy sessions. More often than not, the plan wasn’t wrong. It was the execution that failed.