Ideas.
Intelligence.
Impact.
The future belongs to organizations that can adapt, innovate, and lead with purpose. Our insights are designed to help mission-driven organizations move from complexity to clarity.
Explore articles, trends, research, podcasts, event highlights, and executive perspectives from strategists, marketers, technologists, and leaders helping organizations Make Their Mark on the World.
Virtual, Inc. Expands Technology & Engineering Team as Membership-Based Organizations Navigate Increasing Complexity and Change
Virtual, Inc., a strategic management partner for technology consortia, standards organizations, associations, and other membership-based groups, today announced three new senior appointments to its Technology & Engineering team.
Virtual, Inc. Sponsors Jimmy Fund Day at Fenway to Support Cancer Research and Care
Virtual, Inc., a strategic management partner for membership-based organizations, is proud to serve as a major sponsor of Jimmy Fund Day at Fenway on June 6, continuing the company’s nearly two decades of support for Dana-Farber Cancer Institute's mission to advance cancer research and patient care.
Your strategy didn’t fail. Your execution did.
“But we tried that before and it didn’t work.” It’s remarkable how often I hear that from clients during business strategy sessions. More often than not, the plan wasn’t wrong. It was the execution that failed.
Bookkeeping is not Finance
"You can handle our bookkeeping, right?" Over the years, I've had countless conversations with prospective clients that start this way. I understand why. Many mission-driven organization leaders initially think about finance as a back-office function, primarily focused on bookkeeping. Others recognize the need for more strategic financial support but assume the cost is beyond their budget.
Doing what’s asked isn’t always the same as doing what’s needed
There’s a version of good delivery that I’ve become slightly wary of. The kind where everything gets done, the strategy gets executed, and at the end of it you find yourself wondering whether any of it actually moved the needle.
The Forces Reshaping Telecom
A notable shift is underway across the telecom industry — and it was clearly visible at this year’s MWC Barcelona. It wasn’t just the product announcements or technology demonstrations. It was the competing forces and strategic tensions shaping how next-generation networks will be designed, operated, and governed.