Barb brings broad marketing strategy expertise to Virtual’s Advisory practice, helping organizations clarify their value, better understand their audiences, and build stronger customer and member experiences. She partners with boards and executive leadership to shape brand, content, communications, digital, and go-to-market strategies that support organizational growth and stronger market engagement. Barb brings deep experience in customer journey mapping, product marketing, brand leadership, digital strategy, and market research, with significant expertise in standards bodies, technology communities, and membership organizations. Before joining Virtual, Barb held marketing leadership roles at IEEE, Chubb, Synchronoss, and several agencies, working with healthcare, technology, and manufacturing organizations. She holds a bachelor’s degree in English Literature and American Studies from Rutgers University and certificates in leadership, social media strategy, product management, and project management. She is known for connecting audience insight, strategic clarity, and practical execution to help organizations move from ideas to measurable action.