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Explore articles, trends, research, podcasts, event highlights, and executive perspectives from strategists, marketers, technologists, and leaders helping organizations Make Their Mark on the World.
Why These Four “P’s” Add Up to Successful Event Marketing
Disastrous events. We’ve all had them. I remember standing with my boss behind a pillar at an event in 1999, as he was unable to look at the room we had set for 700 and only had 50 attendees. My attempts to promote the event–fell a little flat.
RAIN RFID Sales Hit 30 Billion
Almost 30 billion RAIN Radio Frequency Identification (RFID) tag integrated circuits (IC) have been sold worldwide in 2021, resulting in a 36 percent increase over 2020 sales, according to research released today by the RAIN Alliance.
Six Strategies to Successfully Launch an Association
Launching a brand-new organization can be an exciting and nerve-wracking experience for even the most cool-headed individuals. Fear of the unknown, fear of failure, fear of biting off more than one can chew are just some of the reasons why organization leaders hesitate and why organizations have trouble getting off the ground.
Celebrating Individuality Through Diversity, Equity, Inclusion and Belonging
Diversity has always been a key contributing factor to our success. As we know, companies that embrace diversity are much more successful in their business and see greater profits and are more connected within their communities. So, what does diversity really mean?
Giving back in 2024
At Virtual, we believe that we have a responsibility to give back. This is why generosity is one of our core values. This year we’re proud to continue our efforts to engage our communities and help those in need through our Virtual Cares program and Social Impact Fund, which create opportunities for us as individuals and a company to show generosity in different ways.
Spotlight on Jimmy Fund Day at Fenway
In this post we talk with former client Bob Russo (PCI Security Standards Council) who first recruited Virtual in 2007 to sponsor his family’s team for Jimmy Fund Day at Fenway. Team Russo has now raised more than $2 million for Dana-Farber and the Jimmy Fund.