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The future belongs to organizations that can adapt, innovate, and lead with purpose. Our insights are designed to help mission-driven organizations move from complexity to clarity.

Explore articles, trends, research, podcasts, event highlights, and executive perspectives from strategists, marketers, technologists, and leaders helping organizations Make Their Mark on the World.

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Best Practices and Insights
2 Minutes

What are Standards, Anyway?

Standards are one of those things that nobody really thinks about—until you need them. When I tell people we work with standards organizations, the first question I get is, “What exactly is a standard, anyway?”

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Podcasts
6 Minutes

25 Years and Counting: Reflections on What Makes Companies Successful

In this milestone episode of 5 Minutes with Andy, host Andy Freed, CEO of Virtual Inc., is joined by Jay Vogt, organizational development expert and founder of Peoplesworth.

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Podcasts
4 Minutes

AI: Why You Can't Ignore It

In this episode of 5 Minutes with Andy, join host Andy Freed, CEO of Virtual Inc., as he delves into the rapidly evolving world of artificial intelligence (AI) and its game-changing impact on the workplace.

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Podcasts
1 Minute

(Re)introducing 5 Minutes with Andy: The Podcast

After a brief hiatus, 5 Minutes with Andy, is back! Host Andy Freed, CEO of Virtual, Inc. reintroduces the podcast and invites you on a journey with him to become better leaders and communicators, in just five minutes at a time.

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News
1 Minute

25 Years and Counting

Twenty-five years is a long time. That’s how long it’s been since Bruce Rogers started Virtual in July 1999 – 25 years ago this month. I joined shortly after we launched, and neither Bruce nor I could have envisioned what we would become. After all, more than four out of five companies don’t make it to the 25-year mark.

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News
2.5 Minutes

Virtual, Inc. Celebrates 25 Years Of Empowering Organizations To Make A Global Impact

Virtual, Inc., a leading provider of professional services to membership-based organizations, proudly commemorates its 25th anniversary. Since 1999, Virtual has empowered clients worldwide to tackle critical challenges in technology, healthcare, financial services, and life sciences.

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Virtual, Inc. is a strategic management partner for technology consortia, standards organizations, associations, and other membership-based groups. Through advisory, change management, and integrated professional services, Virtual helps organizations clarify what comes next, navigate complex shifts, strengthen operations, and create lasting value for members.

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