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Explore articles, trends, research, podcasts, event highlights, and executive perspectives from strategists, marketers, technologists, and leaders helping organizations Make Their Mark on the World.
The Power of Small Moments
In this episode of 5 Minutes With Andy, CEO Andy Freed shares how a 30-second “thank you” early in his career shaped how he leads — and why small moments often make the biggest impact.
5 Mistakes Associations Make When Launching (or Scaling) Certification Programs
Professional certifications do more than signal achievement—they validate expertise, build trust, and reinforce your organization’s reputation. But launching, upgrading or expanding a certification program comes with high stakes and complex requirements. For many associations, the learning curve can be steep.
Having Fun at Work (No, Seriously)
In this episode of 5 Minutes With Andy, Virtual, Inc. CEO Andy Freed shares why having fun at work is serious business—and a core part of his leadership strategy for building trust, inspiring creativity, and driving results.
Leading When You’re Not in the Spotlight
In this episode of 5 Minutes with Andy, Virtual, Inc. CEO Andy Freed shares how the best leadership moments often happen behind the scenes — when leaders step back and create space for others to lead.
Loser Resumé
In this episode of 5 Minutes with Andy, Virtual, Inc. CEO Andy Freed shares one of his most personal leadership lessons yet — how the way we talk about failure, especially to ourselves, shapes the kind of leader we become.
Hiring for the Future
In this episode of 5 Minutes with Andy, Virtual, Inc. CEO Andy Freed shares his top tips for hiring smarter—and explores one of the most common mistakes leaders make when identifying talent.