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Explore articles, trends, research, podcasts, event highlights, and executive perspectives from strategists, marketers, technologists, and leaders helping organizations Make Their Mark on the World.

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Podcasts
4 Minutes

Leading When You’re Not in the Spotlight

In this episode of 5 Minutes with Andy, Virtual, Inc. CEO Andy Freed shares how the best leadership moments often happen behind the scenes — when leaders step back and create space for others to lead.

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Podcasts
5 Minutes

Loser Resumé

In this episode of 5 Minutes with Andy, Virtual, Inc. CEO Andy Freed shares one of his most personal leadership lessons yet — how the way we talk about failure, especially to ourselves, shapes the kind of leader we become.

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Podcasts
5 Minutes

Hiring for the Future

In this episode of 5 Minutes with Andy, Virtual, Inc. CEO Andy Freed shares his top tips for hiring smarter—and explores one of the most common mistakes leaders make when identifying talent.

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News
3 Minutes

Virtual, Inc. Names Adam Rak to Lead Strategic Partnerships and Tech Client Growth

Virtual, Inc. announced the appointment of Adam Rak as Head of Strategic Partnerships and West Coast Initiatives. Based in California, Rak will lead business development efforts to grow Virtual’s technology and standards client portfolio.

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Podcasts
5 Minutes

Power of Data

In this episode of 5 Minutes with Andy, Virtual, Inc. CEO Andy Freed explores how data is reshaping organizational strategy—and how leaders can use it to improve decision-making, drive engagement, and uncover opportunities they might otherwise miss.

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News
3 Minutes

Virtual, Inc. Leaders to Present Strategies for Mastering Member Engagement at the ASAE 2025 MMC+Tech Conference

Virtual, Inc.’s Ashley Costello, Senior Director of Growth Strategy, and Julie Utano, Managing Director, will lead an interactive workshop on mastering member engagement for association leaders at the ASAE 2025 Marketing, Membership, Communications + Tech (MMC+Tech) Conference in Washington, DC on May 12.

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Virtual, Inc. is a strategic management partner for technology consortia, standards organizations, associations, and other membership-based groups. Through advisory, change management, and integrated professional services, Virtual helps organizations clarify what comes next, navigate complex shifts, strengthen operations, and create lasting value for members.

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