News & Insights

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The future belongs to organizations that can adapt, innovate, and lead with purpose. Our insights are designed to help mission-driven organizations move from complexity to clarity.

Explore articles, trends, research, podcasts, event highlights, and executive perspectives from strategists, marketers, technologists, and leaders helping organizations Make Their Mark on the World.

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Best Practices and Insights
3 Minutes

Bookkeeping is not Finance

"You can handle our bookkeeping, right?" Over the years, I've had countless conversations with prospective clients that start this way. I understand why. Many mission-driven organization leaders initially think about finance as a back-office function, primarily focused on bookkeeping. Others recognize the need for more strategic financial support but assume the cost is beyond their budget.

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Best Practices and Insights
3 Minutes

Doing what’s asked isn’t always the same as doing what’s needed

There’s a version of good delivery that I’ve become slightly wary of. The kind where everything gets done, the strategy gets executed, and at the end of it you find yourself wondering whether any of it actually moved the needle.

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Best Practices and Insights
3 Minutes

The Forces Reshaping Telecom

A notable shift is underway across the telecom industry — and it was clearly visible at this year’s MWC Barcelona. It wasn’t just the product announcements or technology demonstrations. It was the competing forces and strategic tensions shaping how next-generation networks will be designed, operated, and governed.

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News
2 Minutes

Evolving with Purpose: What’s Next for Virtual

When we announced earlier this year that our CEO of more than 15 years, Andy Freed, would transition to Chair, it marked the beginning of a new chapter for Virtual. Andy’s impact on this company is profound. He helped shape who we are, how we serve our clients, and the culture that defines Virtual today.

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News
2 Minutes

Virtual, Inc. Announces CEO Succession and Executive Leadership Transition

Virtual, Inc. announced today an executive leadership transition in line with the company’s longstanding succession strategy.

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News
2 Minutes

Greg Kohn Promoted to President; Brien Currier Joins as VP, Technology & Engineering

Virtual, Inc., a leading provider of professional services for membership-based organizations, today announced two pivotal leadership appointments: Greg Kohn as President and Brien Currier as Vice President of Technology and Engineering.

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Virtual, Inc. is a strategic management partner for technology consortia, standards organizations, associations, and other membership-based groups. Through advisory, change management, and integrated professional services, Virtual helps organizations clarify what comes next, navigate complex shifts, strengthen operations, and create lasting value for members.

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